Williams-Sonoma Posts Lower 1Q Earnings

Share this article:
Housewares retailer and cataloger Williams-Sonoma reported yesterday that its first-quarter net earnings plummeted to $492,000, well below last year's $4.8 million for the same period.


Despite the drop in overall earnings, the retailer saw its direct-to-customer sales increase 14 percent to $167.7 million, from $147 million for the same period last year. The increase resulted from higher sales from the company's Pottery Barn Kids catalog and the William-Sonoma and Pottery Barn Internet business.


Sales for the quarter, which ended April 29, rose 14.3 percent to $417.6 million from $365.3 million in the year-ago period. However, same-store sales fell 2.8 percent from first quarter 2000.


Despite the lower net earnings, the company is moving forward with plans to open 19 Pottery Barn Kids stores and will open the Pottery Barn Kids gift registry in the fall.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.