Williams-Sonoma Names Digitas

Share this article:
Specialty home furnishings retailer Williams-Sonoma Inc. has named Digitas Inc., San Francisco, to handle site development of its e-commerce properties.


The agency replaced marchFirst, San Francisco, which has filed for bankruptcy protection. Fees and agencies considered for the business were not disclosed.


Digitas will work on Williams-Sonoma's three sites: williams-sonoma.com, potterybarn.com and potterybarnkids.com. Williams-sonoma.com and potterybarn.com will be redesigned for a relaunch in the fall, while potterybarnkids.com will debut at an undisclosed date.


Williams-Sonoma, San Francisco, also sells via 382 stores and six catalogs. Its retail brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed & Bath, Hold Everything and Chambers.


For Digitas, the Williams-Sonoma win comes on the heels of a new $15 million assignment from online bookseller Barnes & Noble.com Inc. Digitas was named marketing agency of record, succeeding TBWA Chiat/Day, New York, which stopped working on the account a year ago.


Digitas has headquarters in Boston and a staff of 1,800 across nine offices worldwide. Its clients include Morgan Stanley, Terra Lycos, Federal Express, Charles Schwab, General Motors Corp. and L.L. Bean.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?