Williams-Sonoma Goes With Quad/GraphicsWilliams-Sonoma Inc. awarded a three-year contract to printing house Quad/Graphics, Pewaukee, WI, for the publication of five of its catalog titles.
Quad/Graphics will continue to print Pottery Barn Kids and take on the printing of the Williams-Sonoma, Chambers, Hold Everything and West Elm titles. Quad/Graphics described the contract as a "multimillion-dollar" agreement, though further financial details were not disclosed.
Quad/Graphics began its relationship with Williams-Sonoma, San Francisco, about a year ago with the printing of Pottery Barn Kids. The printer lets Williams-Sonoma target customers with specific, relevant messages and personalized catalogs, Patrick Connolly, Williams-Sonoma executive vice president and chief marketing officer, said in a statement.