Williams-Sonoma Earnings Soar

Share this article:
Williams-Sonoma, San Francisco, posted a 74 percent increase in earnings to $41.3 million for fiscal 1997 ended Feb. 1, from $22.7 million for the same period last year. W. Howard Lester, chairman and CEO, attributed the increase in profitability to improved gross margin and improved selling, general and administrative expense rates compared with the prior year. Net sales grew 15 percent to $933.3 million from $811.8 million the previous year. Mail-order sales increased 14.1 percent to $331.5 million, from $298.2 million the previous year. For the fourth quarter, net sales rose 13 percent to $370.4 million, from $327.7 million for the same quarter last year. Mail-order sales rose 8.2 percent to $121.9 million for the quarter from $112.6 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.