Williams-Sonoma DTC Sales Slip in Fourth Quarter

Share this article:
Direct-to-consumer sales for Williams-Sonoma Inc. decreased 2.4 percent in the fiscal fourth quarter despite strong sales in the retail sector, the marketer reported yesterday.


During the 14 weeks ended Feb. 3, Williams-Sonoma had direct sales of $238.9 million. In contrast, retail sales in the quarter were $507.8 million, an 18.1 percent increase from the same period last year.


Sales for the company's Pottery Barn Kids and Williams-Sonoma catalogs grew during the quarter. However, the growth was offset by a reduction in circulation of the Hold Everything and Chambers brands as well as the effects of a shift in the company's fiscal calendar on order fulfillment.


For the full fiscal year 2001, which also ended Feb. 3, Williams-Sonoma reported net revenue of $2.096 billion, up 12.2 percent from the previous fiscal year. Net DTC sales for the fiscal year were $741.1 million, an increase of 5.3 percent.


For the first quarter of the current fiscal year, Williams-Sonoma projected DTC sales of $173 million to $177 million, and sales of $175 million to $179 million for the second quarter. The company projected net revenue of $461 million to $471 million for the first quarter and $485 million to $495 million for the second quarter.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.