Williams-Sonoma debuts new models; Adrea Rubin bags Preferred Partnership

Share this article:

Home furnishings specialty retailer Williams-Sonoma Inc. has introduced statistical modeling programs on its Williams-Sonoma Universe file, according to list manager Specialists Marketing Services Inc.

The retailer has created a consumer-deduped masterfile with predictive variables. The masterfile comprises buyers from Williams-Sonoma brands like Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home and Williams-Sonoma catalogs enhanced with psychographic and demographic data from Equifax.

The programs are good customer match model, mailed regression model and pseudo-regression model.

Meanwhile, Adrea Rubin Management Inc., New York, has won list management duties for the Preferred Partnership-P2 Catalog Database. Prefer Network LLC, Minneapolis, powers the database.

Available to non-catalogers, Preferred Partnership-P2 Catalog Database is a rentable subset file of active multi-catalog buyers from Prefer Network.

This direct marketing collaborative database offers more than 17 million, 12-month customers with related SKU-level sales transaction data. These customers are sourced from a select group of hundreds of catalog participants across 116 million U.S. households.

The database is selectable by 12-month cumulative dollar amount, frequency of purchase and product category. It is can also be used to create custom modeling programs.

Also, MetaResponse Group has won exclusive list management of the Market Forecast Subscriber lists including postal and e-mail files.

New to the market, these lists comprise active investors who control their own self-directed portfolios. They understand that political, business and economic trends directly impact their investment decisions.

The Market Forecast Subscribers by Stephen Leeb file has 31,302 active subscribers at $175/M. The Market Forecast Email Masterfile by Stephen Leeb has 46,432 active subscribers at $150/M.

These lists are ideal for investment, subscription and upscale consumer offers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches