Williams-Sonoma Catalog Sales Up 20.2%
Overall third quarter sales for Williams-Sonoma were up 18.4 percent to $241 million. Weakest performers were Hold Everything and Gardener's Eden.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.