William Terdoslavich

William Terdoslavich

Freelance Contributor

Most Recent Articles by William Terdoslavich

We Think You Think You Will Buy That

We Think You Think You Will Buy That

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Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards

Finding a Need, Selling a Want

Finding a Need, Selling a Want

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Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

The Machine Knows When You Want to Buy

The Machine Knows When You Want to Buy

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How AI is set to dominate prospect and lead scoring, according to representatives from Adobe, Oracle, and SAP Hybris

The Shelf Life Of Stuff: Inventory Management Goes Digital

The Shelf Life Of Stuff: Inventory Management Goes Digital

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The tricky part is knowing how much inventory to have on hand

Inside the System: Humans in the AI Loop

Inside the System: Humans in the AI Loop

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Despite huge advances in AI, you still need a human in the loop

More Articles by William Terdoslavich

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