Most Recent Articles by William Terdoslavich
Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards
Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy
How AI is set to dominate prospect and lead scoring, according to representatives from Adobe, Oracle, and SAP Hybris
The tricky part is knowing how much inventory to have on hand
Despite huge advances in AI, you still need a human in the loop
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