William Terdoslavich

William Terdoslavich

Freelance Contributor

Most Recent Articles by William Terdoslavich

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

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A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

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At New York Advertising Week, brands reaffirmed building on first-party data for success

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

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Cybersecurity is a threat to marketing technology, says RSA

More Articles by William Terdoslavich

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