Most Recent Articles by William Terdoslavich
Using marketing technology and marketing strategy to make personalization a reality
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
At New York Advertising Week, brands reaffirmed building on first-party data for success
With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
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