William Terdoslavich

William Terdoslavich

Freelance Contributor

Most Recent Articles by William Terdoslavich

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

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Marketers should not allow technology to lead them down the road of too many customer segments

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

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The psychology of personalization

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

More Articles by William Terdoslavich

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