Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

Share this article:

There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.

At the beginning of April, Jerome Valcke, FIFA's secretary general, issued an honest, and somewhat alarming, statement: “We are not ready.”

Amid additional reports that the host country's internal infrastructure isn't prepared to handle the massive World Cup crowds set to descend—not to mention security and ground and air transport issues—it's up to Brazilian brands to make sure their marketing is sensitive to what's happening on the ground. Global brands should also keep their ears and eyes open; Coca-Cola, for example, has said it plans to temper the celebratory tone of its marketing in case of any unrest during the games.

But there is a silver lining for Brazilian brands who want to avoid condemnation on social channels and elsewhere. According to eCRM123, 96% of people believe that social media will help companies improve their services during the World Cup—especially using Facebook, with Twitter coming in at a distant second.

What About During the Cup?
Explore more visuals like this one on the web's largest information design community - Visually.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Infographics

Fast Facts: September 2014

Fast Facts: September 2014

Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits ...

Why this last season was the most memorable yet.

Feeding the Mobile Sharks[Infographic]

Feeding the Mobile Sharks [Infographic]

Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...