Most Recent Articles by Will Schnabel, VP and GM of international markets, Silverpop
Successful B-to-b marketers are able to achieve a flood of inquiries and information requests from tradeshows, online events, whitepaper downloads, e-mail campaigns, a friend-of-a-friend and elsewhere.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.