Will Schnabel, VP and GM of international markets, Silverpop

Most Recent Articles by Will Schnabel, VP and GM of international markets, Silverpop

Lead scoring by the numbers

Lead scoring by the numbers

Successful B-to-b marketers are able to achieve a flood of inquiries and information requests from tradeshows, online events, whitepaper downloads, e-mail campaigns, a friend-of-a-friend and elsewhere.

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Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.