Direct Line Blog

Will's new corporate headquarters be underwater someday?

Share this article:
Will's new corporate headquarters be underwater someday?
Will's new corporate headquarters be underwater someday?

The year just keeps on getting better for and its employees. Perhaps.

The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. The eight building Mission Bay campus was designed by architecture firm Legorreta & Legorreta and will span 14 acres and approximately 2 million square feet of office space. The headquarters will also feature shops, restaurants, plazas and parks. paid $278 million for the land, the company said in November.

Sounds lovely. However, reports around the Web paint a picture of the headquarters as a cross between a post-apocalyptic wasteland and Stalin's utopian office environment.

The Bay Citizen reports that the area was a bay filled in during the 19th and early 20th centuries to make room for rail yards and slaughterhouses. Because the area is one of the lowest-lying in the city “it will likely be inundated once again by the year 2100, as sea levels rise in response to global warming.”

An XConomy blog post describes the area as “blank spaces on the map between the UCSF facilities and the waterfront — blocks currently given over to dusty, windswept parking areas and a cement plant.” 

Perhaps the tropical pink-purple-yellow color scheme chose for the site was meant to offset the soon-to-be underwater campus?  

One TechCrunch reader named David White describes the design as “the world's ugliest color scheme.” Another reader named Philip Lindblom likens the site to “some east European communist project.”

For images of the headquarters design, click here.

Who are we to doubt though?

In the past several months the company disclosed plans to develop a private social network for Toyota customers and the technology to send a live feed of the social network directly to drivers' dashboards. It reported that its revenue increased 35% to $504.3 million in fiscal Q1 2012. It signed 5,400 new clients. It acquired social listening company, Radian6, for $276 million, purchased two Super Bowl spots, and made Chatter, its private social network for enterprises free to the public.

The site might appear to be a mess on paper, but I doubt the whole “cloud computing” idea drew rave responses on message boards back when launched the idea in 1999.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:

Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.

Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.