Will Oscar spots be more on target than Super Bowl ads?

In the wake of so many Super Bowl commercials that reportedly “missed the mark” when it came to driving viewers online for further interaction, the Oscars appear poised to feature some spots that could be more on target, according to The New York Times.  

LivingSocial.com will reportedly air two spots. Though production surely started before the Super Bowl, it will be interesting to see how the company's spots will differ from those of competitor Groupon. That company's Super Bowl ad was controversial enough for it to pull the spot from the Web.

Best Buy will run a follow-up to its Super Bowl spot, which featured Ozzy Osbourne and Justin Bieber. The spot will be influenced by social media in that it will feature an alternate ending voted upon by visitors to its site.

However the ads turn out, it seems the Oscars will garner fair ratings, given the record viewership of the Super Bowl and Grammy's this month.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...