Will Oscar spots be more on target than Super Bowl ads?

Share this article:

In the wake of so many Super Bowl commercials that reportedly “missed the mark” when it came to driving viewers online for further interaction, the Oscars appear poised to feature some spots that could be more on target, according to The New York Times.  

LivingSocial.com will reportedly air two spots. Though production surely started before the Super Bowl, it will be interesting to see how the company's spots will differ from those of competitor Groupon. That company's Super Bowl ad was controversial enough for it to pull the spot from the Web.

Best Buy will run a follow-up to its Super Bowl spot, which featured Ozzy Osbourne and Justin Bieber. The spot will be influenced by social media in that it will feature an alternate ending voted upon by visitors to its site.

However the ads turn out, it seems the Oscars will garner fair ratings, given the record viewership of the Super Bowl and Grammy's this month.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well ...

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen ...

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.