Direct Line Blog

Will digital mail delivery stand up

Share this article:
Since February of this year DMNews reporters have been watching the slow take-off of a delivery startup called Zumbox. The company is reimagining direct mail and e-mail by proving every ZIP code with a virtual mailbox - however unlike e-mail, senders will be charged per piece that they mail to consumers.The idea is to strike a utopian balance of trusted, geo-targeting delivery, that is eco-conscious and SPAM-free.

The news today is that the company has secured $8 Million in its first round of funding. Some of the money comes from the company CEO Donn Rappaport, Founder and Chairman of ALC. Other backers include Art Bilger (Managing Member of Shelter Capital Partners, LLC) RickBraddock (Chairman and CEO of Fresh Direct and former Chairman and CEO of Priceline.com),
Michael Eisner (Founder of The Tornante Company and former CEO of The Walt Disney Company) and Bill Guthy (founding principal of Guthy-Renker).


It's unsurprising that at a time when Do-not-mail still looms and the US Postal Service is losing mailer and consumer confidence - something digital with some of the benefits of mail would catch the imagination of so many direct marketers. We'll be watching and reporting what happens next
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?