Direct Line Blog

Will 2D barcodes become a part of our own fabric?

Share this article:

Last week, I was corresponding via e-mail with Maria Mandel, VP of marketing and media innovation at AT&T Advanced Ad Solutions. I noticed that her contact information — the standard name, title, address, work phone, mobile phone, e-mail address — had a new addition: a 2D barcode.

Those curious little boxes that seem puzzling to those who don't know what they are have been cropping up around the US. I recently reported on various marketers utilizing them to create buzz and lead interested participants to other touch points for them to engage consumers. Universal Pictures, for instance, placed a 2D barcode on the movie poster for Scott Pilgrim vs. The World. Once a user captured an image of it onto his or her Smartphone, the individual was led to the movie trailer.

But, the addition of a barcode to business contact information made me have a surreal “man-and-machine” or whatever moment. “What's next? Will they be imprinted on our skin?” These are words that flashed through my mind.

AT&T launched a code scanner and free mobile application for scanning mobile barcodes in early August.

Its effort is intended to “develop mobile barcodes into an effective direct response solution for brands and their consumers.”

Here are some more details:

AT&T Create-a-Code: is a free service that allows consumers to create their own personal mobile barcodes by visiting www.att.com/createacode. Mobile barcodes can be created to direct friends and family to a v-card, Facebook account, personal blog or favorite website.

Curiouser and curiouser.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.