Wilde launches interactive division

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With an eye on branching out further into online marketing and technology solutions, Holliston, MA-based direct marketer The Wilde Companies has launched a new division, Wilde Interactive.

Wilde, a 140-year-old family-owned company, incorporates a number of companies that offer various marketing services.

Wilde Interactive will concentrate largely on designing and building e-business, online marketing and technology-focused solutions, with a focus on customer retention, said Wilde Interactive president and CEO Neal Boornazian.

“We recognize the shift to digital, and the additional revenue channels available,” he said. “We offer a lot of these services already, and now this is being formalized.”

Boornazian most recently led the marketing and business development disciplines at Envisa, an eBusiness and technology consulting firm.

In addition to Boornazian, Jon Sriberg was brought on to serve as Wilde Interactive's VP of strategy and account services. He has previously served in various roles in the information solutions departments of Digitas and One to One Interactive.

Wilde Interactive will also retain the services of around 25-30 employees and consultants already with The Wilde Companies, said Boornazian.

Wilde Interactive's Web-marketing strategists and technology specialists will aim to help companies grow their businesses by attracting, motivating and retaining more of their customers, noted Boornazian.

“Successful solutions facilitate behavior by aligning with customer needs,” he said.

Sriberg said Wilde Interactive hopes to separate itself from other organizations who offer on-line marketing and e-business solution programs because of the built-in direct marketing experiences and databases of The Wilde Companies.

He also said working closely with its clients will be “paramount” for Wilde Interactive.

“We want to make sure our clients go into projects with eyes wide open, and know exactly what is going to be built for them” he said. “Measure twice and cut once, is our motto.”

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