Wientzen Predicts Continued Importance of Lists

Share this article:
NEW YORK -- H. Robert Wientzen, president/CEO of the Direct Marketing Association, focused on a theme of extraordinary times for the list industry last week in his luncheon address here at the DMA's List Vision 2000 conference.


Despite the Internet explosion and the privacy debate, Wientzen said, "I predict that lists are, in fact, going to remain at the heart of direct marketing."


He encouraged list professionals to continue their push into online marketing, but he also urged them to be proactive and aware regarding privacy issues.


"Smoke and mirrors will not work," Wientzen said about privacy practices.


If list professionals do not regulate themselves, he added, the government will and it will do it badly.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.