Widespread Web access
Target will establish a $6 million settlement fund from which litigants in the California lawsuit can make claims. In addition, Target and the federation also have agreed to a three-year relationship during which the National Federation of the Blind will perform accessibility testing of Target.com.
Accessibility standards for the disabled have been set by Section 508 of the Rehabilitation Act, World Wide Web Consortium and the Americans with Disabilities Act. While some may raise legal questions about which organizations should be mandated to meet these standards, clearly marketers who don't pursue accessibility for the broadest range of shoppers risk disenfranchising many, many more.