Wi-Fi users a growing opportunity for advertisers

Share this article:

Not only are US consumers accessing Wi-Fi hotspots more regularly, but they're doing more than just checking their e-mail once they're online, suggesting these Wi-Fi users are a growing opportunity for advertisers.

In a new report from JiWire titled Mobile Audience Insights, the mobile audience media company delved into Wi-Fi usage trends and came up with some interesting insights.

When looking specifically at the online audience in cafés and coffee shops, the report revealed that 38% of the café Wi-Fi audience has made an online purchase during their visit. The report also showed that consumers tend to use cafés and coffee shops as extended home offices, with 83% of users connecting locally in their own neighborhood. Additionally, 40% are business decision makers with management titles, 23% have c-level or VP titles and 44% are in small to mid-size businesses.

The report shows that mobile consumption of Wi-Fi is on the rise as consumers become increasingly mobile. The number of mobile devices accessing Wi-Fi hotspots grew by 79% in the first half of the year. The iPhone and the iPod Touch are the most popular Wi-Fi enabled mobile devices and collectively represent 97.8% of all mobile device connections.

The report is based on data from approximately 275,000 public Wi-Fi hotspots as well as a survey of 2,057 customers randomly selected in over 6,500 café locations across the US that used JiWire's Media Channel between April and June.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...