Why Not Personalize the DM News Web Site?

Share this article:
Why Not Personalize the DM News Web Site?


I was just catching up on my DM News reading today and noticed Tad Clarke's editorial ("All the News That Fits," Feb. 1) about the reader who requested a "news-only" format on your Web site. I personally like access to everything. But have you considered allowing visitors to personalize the Web site or, offering different versions?


I believe certain search engines let you do that for news coverage. I'm not a Web designer or programmer so I don't know how this would be done, but I bet it wouldn't be too difficult. With everybody's time so pinched the way it is, to have a few well-considered options available would be much appreciated. And, from a bottom-line perspective, a few good options might increase your traffic even more.


David Garfinkel


Overnight Marketing


San Francisco


GARFINKEL@aol.com
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.