Why Does Data Governance Matter?

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With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

But, most marketers still think about data governance predominately in terms of privacy and security. In this video Winterberry Group's senior managing director, Bruce Biegel, shares new research findings—published in their latest white paper in partnership with the DMA—outlining five key action items for marketers to consider as they begin building a data stewardship practice geared to maintain privacy and security while also leveraging data strategically to drive overall business value.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.

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