Who's Who brings its lists in-house

Share this article:

Marquis Who's Who, publisher of the original Who's Who in America and a source of domestic and foreign biological data, is now managing its files in-house.

The move aims to allow Marquis to provide daily updating and to add new selects more quickly. The files are comprised of accomplished and prominent direct mail and e-mail responsive individuals who regularly respond to promotions.

The files range from senior level executives and decision-makers to self-employed entrepreneurs and affluent retirees, with an average household income of $130,000. The average product-purchasing price is $250.

There are approximately 16,000 domestic responders and buyers on file and the base price is $110/M. E-mail record options include 131,000 domestic responders and buyers with a base price of $200/M and 66,000 foreign responders and buyers with a base price of $300/M.

Selects include six- and 12-month hotline responders and buyers, top management, geography, gender, occupation, interest, political affiliation, and religion.

New selects include Baby Boomers, decade of birth, marital status, and presence of children.

Initial data cards include:

--Marquis Who's Who at Business Address

--Marquis Who's Who at Home Address

--Marquis Who's Who Baby Boomers

--Marquis Who's Who at Domestic E-mail Address

Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.