Direct Line Blog

Who's Who and What's What at DMA 2011

Share this article:

With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees,* it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:

KBM Group, a Wunderman subsidiary, will offer its integrated Impact database product as a service. The new format will enable KBM to implement the product for clients within 30 days and without on-premise installation of hardware and software, the company said in a statement.

Harte-Hanks unveiled The Demand Curve, an analytics product built on the company's b-to-b data management, content development, digital, and sales funnel management expertise designed to help better target prospects.

Merkle named Patrick Hounsell its chief digital officer. He will lead Merkle's digital strategy practice and oversee the CRM agency's digital marketing solutions operations. He most recently served as GM of Razorfish's national media.

Epsilon will expand its Wakefield, Mass. office to accommodate an additional 200 employees over the next 12 to 24 months.

Pitney Bowes launched pbSmart Codes, a web-based software tool that can integrate QR codes to physical and digital marketing materials, according to a company statement.

ZoomInfo rolled out its Email Address Validator product designed to help marketers test the email addresses in their customer databases.

Lyris's new social integration features enable marketers to integrate social functionality, such as monitoring and posting onto social networks, into email campaigns without leaving the Lyris HQ interface, the company said in a statement.  

*The DMA said the event would be attended by approximately 10,000 people. I would guess the number is closer to 5,000. It's definitely smaller and less hectic than last year's.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.