Direct Line Blog

Who's Who and What's What at DMA 2011

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With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees,* it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:

KBM Group, a Wunderman subsidiary, will offer its integrated Impact database product as a service. The new format will enable KBM to implement the product for clients within 30 days and without on-premise installation of hardware and software, the company said in a statement.

Harte-Hanks unveiled The Demand Curve, an analytics product built on the company's b-to-b data management, content development, digital, and sales funnel management expertise designed to help better target prospects.

Merkle named Patrick Hounsell its chief digital officer. He will lead Merkle's digital strategy practice and oversee the CRM agency's digital marketing solutions operations. He most recently served as GM of Razorfish's national media.

Epsilon will expand its Wakefield, Mass. office to accommodate an additional 200 employees over the next 12 to 24 months.

Pitney Bowes launched pbSmart Codes, a web-based software tool that can integrate QR codes to physical and digital marketing materials, according to a company statement.

ZoomInfo rolled out its Email Address Validator product designed to help marketers test the email addresses in their customer databases.

Lyris's new social integration features enable marketers to integrate social functionality, such as monitoring and posting onto social networks, into email campaigns without leaving the Lyris HQ interface, the company said in a statement.  

*The DMA said the event would be attended by approximately 10,000 people. I would guess the number is closer to 5,000. It's definitely smaller and less hectic than last year's.

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