Who's Mailing What Gets New Name, LookThe newsletter Who's Mailing What will re-launch in June as Inside Direct Mail and premiere at Direct Marketing Days New York and the 15th Annual Catalog Conference & Exhibition in Boston. The newsletter will sport an updated design and include two new features, NewsWatch and Second Look.
Inside Direct Mail will continue to provide access to DM Source, the world's largest archive of direct mail pieces. Subscribers can receive copies of 150,000 direct mail packages at a discount. Direct marketing authority Denny Hatch founded Who's Mailing What in 1984. It is now owned by North American Publishing Co., Philadelphia.
For more information on Inside Direct Mail, call managing editor Hallie Mummert at 215/238-5437 or visit the Web site at www.whosmailingwhat.com.