Who needs a bucket list when you have a leap list?

Visitors could upload their lists via a dedicated microsite.

After completing their lists, visitors could enter a contest to win a new CR–V and a year’s supply of gas.

The “Leap List” campaign is targeted at twenty– and thirty–somethings.

Leap list example from actress Octavia Spencer.

Matthew Broderick reprised his classic 80s slacker role in a “Ferris Bueller’s Day Off” Super Bowl spoof.

Honda teased its Broderick Super Bowl commercial before game day.

Honda promoted the campaign through TV and theater spots, print ads, billboards and building wraps.

Print ads pushed traffic to the microsite.

The new Honda CR–V.

To promote its new 2012 compact CR-V, Honda and agency of record RPA put a spin on the traditional concept of bucket lists by asking consumers to create personal checklists of, as RPA put it, “everything you want to do before everything you have to do."

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...