Who needs a bucket list when you have a leap list?

Visitors could upload their lists via a dedicated microsite.

After completing their lists, visitors could enter a contest to win a new CR–V and a year’s supply of gas.

The “Leap List” campaign is targeted at twenty– and thirty–somethings.

Leap list example from actress Octavia Spencer.

Matthew Broderick reprised his classic 80s slacker role in a “Ferris Bueller’s Day Off” Super Bowl spoof.

Honda teased its Broderick Super Bowl commercial before game day.

Honda promoted the campaign through TV and theater spots, print ads, billboards and building wraps.

Print ads pushed traffic to the microsite.

The new Honda CR–V.
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To promote its new 2012 compact CR-V, Honda and agency of record RPA put a spin on the traditional concept of bucket lists by asking consumers to create personal checklists of, as RPA put it, “everything you want to do before everything you have to do."

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