Whitepages.com to Support MSN's White Pages Channel
The deal comes soon after a similar arrangement to support the online white pages of Yellow Pages Group, the official publisher of Bell Canada's print directories and the sites at www.canada411.ca and www.yellowpages.ca.
Whitepages.com will power the white pages directory assistance service on MSN's home page under the "Look it Up" area. With this addition, the Whitepages.com Network accounts for an estimated 30 percent of the online directory assistance market in the United States and Canada.
The MSN alliance helps the Whitepages.com Network increase exposure for its advertisers, including Allstate, General Motors Corp., State Farm and Vonage.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters