WhiteCross, Brightbox Partner on CRM Solutions

Share this article:
WhiteCross Systems, a provider of outsourced analytical and reporting services to media and telecommunications companies, announced a strategic partnership yesterday with Brightbox, a United Kingdom-based marketing agency, to deliver analytically enhanced direct and brand marketing services to their shared customers.


The Web analytics service from WhiteCross, San Francisco, will be offered as part of Brightbox's customized marketing services. It will offer Internet companies customer-centric technology and programs to increase customer retention and acquisition.


WhiteCross' services are designed to help senior management understand customer needs online and offline. Executives are given a view of their customers' behavior in relation to their products and services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.