White Paper: Transition Leadership: Ensuring Success in Marketing Change Adoption
Organizations struggle with successful adoption whether it's a new strategy, process or technology. Everyone talks about how hard change is - it's old news. Yes, people dislike change; we know that. However, taking the right approach from the start can make the entire process less cumbersome, more efficient, more effective, engaging and exciting.
Without a doubt, the single biggest indicator of integrated marketing and technology success is user adoption. Adoption simply means the people who must interact with technology, strategic approach or process on a regular basis understand why the change is taking place and are willing to act appropriately.