White Paper: Strong Relationships, Strong Companies: A Case for Measuring Relationship Strength

Share this article:
In today's business environment, one characterized by intensified competition and increasingly diverse and changing customer needs, the challenges faced by managers in establishing and maintaining distinct and advantageous marketplace positions are daunting.


The pace of innovation in manufacturing and service industries has accelerated dramatically -- yesterday's novel new idea is today's commodity and tomorrow's anachronism.


Competing mainly on the basis of periodic advances in core product features can lead to short-term marketplace advantages. But resulting revenue gains are often fleeting, and long-term profits may be eaten away as a result of lower-cost domestic and foreign imitators. Incremental shifts in markets or sudden leaps in technology tend to expose shortcomings and oversights in new product sales forecasts, making it more difficult for companies to capitalize on their investments.


http://www.dmnews.com/pdffiles/carlson.pdf


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.