White Paper: Shaping the Future: Predictive Analytics Deliver the Promise of CRM

Share this article:
Customer relationship management promises to improve business effectiveness, profitability, market share, growth and attainment of other business goals. While many CRM projects have created more efficient processes for customer collaboration, the ultimate goal of lowering costs, increasing revenue and profitability is yet to be fully realized.


What if you, your managers and employees could easily understand key performance drivers to help guide business decisions? What if you could reliably predict which customer would buy what, when? What if you knew which customers would be most profitable, what offers to give to each prospect, how to optimize pricing and packaging, how to retain profitable customers and how to turn low-value customers into high-value customers? With the ability to act on this extracted knowledge from your corporate data in daily business practice, the promise of CRM can become reality.


Http://www.dmnews.com/pdffiles/shapingthefuture.pdf
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.