White Paper: Remote Shopping: Role of Mail, Catalogs and the Internet

Share this article:
The Internet opened a new, versatile channel for remote shopping and spurred a growing trend for consumers to shop and buy online. What role can we expect for paper catalogs and mail order in the near future?


The explosion of media is enabling remote-shopping companies to sell products and services directly to customers with greater reach and efficiency. In particular, the traditional "mail order" industry has been revolutionized by the Internet. As a result, traditional media such as catalogs, direct mail and telephone marketing now compete with and complement e-mail marketing and online shopping services.


The increasingly competitive pressure posed by these expanded remote-shopping alternatives has also forced many traditional retailers to develop online offerings for customers around the clock and around the world. Few major retailers now lack at least some form of online presence, even if it is just to draw store traffic from the profitable segment of customers who have already decided to buy, and are now proactively seeking a place -- online or at the retail counter -- to finalize their purchase.


http://www.dmnews.com/pdffiles/remoteshopping.pdf
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.