White Paper: Marketing Transformation: the New Dynamics of Customer Interaction

Share this article:
Marketing as we know it is undergoing fundamental change. A number of factors are driving this transformation, including changes in customer behavior, the proliferation of communication channels, ever-changing legal constraints and the rapid evolution of technology.


In response, world-class marketers are drastically changing their marketing mix - and in the process they are changing the marketing profession. While the transformation remains incomplete, these marketers have demonstrated that it is possible to develop more intelligent, engaging and enduring customer relationships while at the same time reducing marketing costs.


To differentiate their products and stay ahead of the competition, marketers must recognize the trends driving this new paradigm, and more importantly understand the implications of such trends.


http://www.dmnews.com/pdffiles/epiphany.pdf
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.