White Paper: Increasing Payback From Marketing Automation Technology
Whether you are venturing into the world of relationship marketing automation for the first time or looking to upgrade your technology environment to improve your ability to communicate directly with your customers and prospects, you are facing a challenging task.The marketplace of available marketing automation technology is confusing. The types of solutions span a broad spectrum of functionality and price, ranging from single-function software products to comprehensive integrated software suites. The risk of choosing a product that is wrong for your business, or a product that is right for your business at the wrong time, is high.
http://www.dmnews.com/pdffiles/payback.pdf
