White Paper: How to Defend Your Web Site Against Click Fraud

Share this article:
Click fraud is a problem that can seriously undermine your pay-per-click advertising efforts. Pay per click is a paid inclusion model used by some search engine companies that usually requires you to bid on words (keywords) or phrases (keyphrases) that your target market might use when performing searches.


The highest bidder gets the top ranking in the search results, with the next-highest bid below and so on. Each time a listing is checked on, the bid amount is subtracted from the advertiser's deposit.


Online advertising fraud has been around from the early days of the Internet. To justify the expensive rates and create additional inventory, shady publishers devised the means of artificial inflation of impressions and click-throughs to advertisers' Web sites. Today, click fraud refers to the premeditated practice of clicking on pay-per-click ads without the intent to buy advertisers' products or services or take other actions.


Http://www.dmnews.com/pdffiles/clickfraud.pdf


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.