White Paper: How Permission-Based E-Mail Drives Sales And Leverages Customer Relationships
Marketing has undergone a dramatic revolution. The days of one-size-fits-all mass marketing have disappeared. Instead, organizations have implemented and executed well-planned multichannel marketing solutions that combine brand marketing and customer marketing strategies to deliver brand messages and product offerings that are consistent and cohesive across channels.The results? Higher response rates. More repeat buyers. Increased revenues. And improved marketing ROI. In short, more juice for the squeeze.
Increasingly, marketers are turning to permission-based e-mail to get the job done. The benefit of using permission-based e-mail for customer marketing is its ability to finish the customer acquisition job started by brand marketing.
http://www.dmnews.com/pdffiles/permission.pdf
