White Paper: How Permission-Based E-Mail Drives Sales And Leverages Customer Relationships

Share this article:
Marketing has undergone a dramatic revolution. The days of one-size-fits-all mass marketing have disappeared. Instead, organizations have implemented and executed well-planned multichannel marketing solutions that combine brand marketing and customer marketing strategies to deliver brand messages and product offerings that are consistent and cohesive across channels.


The results? Higher response rates. More repeat buyers. Increased revenues. And improved marketing ROI. In short, more juice for the squeeze.


Increasingly, marketers are turning to permission-based e-mail to get the job done. The benefit of using permission-based e-mail for customer marketing is its ability to finish the customer acquisition job started by brand marketing.


http://www.dmnews.com/pdffiles/permission.pdf


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.