White Paper: How Permission-Based E-Mail Drives Sales And Leverages Customer Relationships

Share this article:
Marketing has undergone a dramatic revolution. The days of one-size-fits-all mass marketing have disappeared. Instead, organizations have implemented and executed well-planned multichannel marketing solutions that combine brand marketing and customer marketing strategies to deliver brand messages and product offerings that are consistent and cohesive across channels.


The results? Higher response rates. More repeat buyers. Increased revenues. And improved marketing ROI. In short, more juice for the squeeze.


Increasingly, marketers are turning to permission-based e-mail to get the job done. The benefit of using permission-based e-mail for customer marketing is its ability to finish the customer acquisition job started by brand marketing.


http://www.dmnews.com/pdffiles/permission.pdf


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.