White Paper: Eight Things to Consider when Choosing An ESP

Share this article:
Generally speaking, it's good to have options. But occasionally, having too many alternatives can be a curse, not a blessing. When searching for an e-mail service provider, there's no shortage of choices, but selecting the right ESP from a staggering array of candidates can be a daunting task.


Yet, in an age where it's increasingly challenging to deliver mail to recipients' inboxes and not their spam folders, making the right decision is more critical than ever before. So, to help you and your "perfect match," we've provided a list of factors you should consider before choosing an ESP.


http://www.dmnews.com/pdffiles/howto.pdf


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.