White Paper: Changing Your Cultural Focus From Products to Customers

Share this article:
As companies compete in today's increasingly competitive marketplace, they often find the need to transition their operations from product-focused models to newer, customer-focused approaches.


Ultimately, CRM is this mindset that places the customer at the center of business activities. Successful CRM initiatives are able to ingrain this customer-centric mindset deeply into the organizational culture and business model. CRM initiatives that fail to manage this shift are likely to join the 70 percent of companies whose CRM efforts have under-delivered and under-performed.


Consequently, CRM leaders reflect extensively about the tools and tactics that proved most helpful to them in managing this shift from product focus to customer focus.


http://www.dmnews.com/pdffiles/bestpractices.pdf


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.