White Paper: Banking and Brokerage
Financial services companies are continually improving their practices and operations to gain competitive advantage and enhance their service to and relationship with their customers.These changes often create new growth opportunities as evidenced by continued growth of transaction and advertising mail from the banking and brokerage industries. What is driving mail volume growth in the banking and brokerage industries despite the threats of electronic diversion, and what are the main implications for the future? What change effects have the strongest statistical relationship with mail volumes?
Banks are the principal sender of financial statements and advertising mail to households and businesses. Continued population, household, income and business growth has had a positive effect on these bank-generated mail streams. As households become wealthier, they tend to spend more on services and acquire additional account relationships with financial institutions.
These new relationships result in even more bills, statements and relationship mail. Moreover, the introduction of check truncation, digital imaging, insert targeting and other process and technology innovations at banks have reduced the average weight of statements, resulting in less revenues for the posts.
http://www.dmnews.com/pdffiles/bankbrokerage.pdf
