Whink Names Zimmerman, Laurent & Richardson Agency-Of-Record
Whink specializes in a range of cleaning products, including rust stain removal products, distributed through hardware, grocery and mass merchandise retail channels.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.