Whink Names Zimmerman, Laurent & Richardson Agency-Of-Record
Whink specializes in a range of cleaning products, including rust stain removal products, distributed through hardware, grocery and mass merchandise retail channels.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.