Here's an irony: Faith in American business appears to be at an all-time low; the nation's president has just fired the CEO of a leading automaker; a recent ABC News/Washington Post poll indicates that 8% of the country blames the banks for the current financial crisis. And yet, 1,000 Americans surveyed in February and March by Roper Public Affairs & Media for a Custom Publishing Council survey said that their faith in, commitment to, and enjoyment of custom publishing has actually increased in the four years since the last Roper/CPC poll.