Direct Line Blog

When good ads go bad

Share this article:
After a horrific attack on one of its buses in Canada, Greyhound is scrambling to remove a potentially offensive ad campaign it ran in that country.

This isn't the first time a seemingly innocuous ad campaign will be rendered ironic by a shocking turn of events, and it won't be the last. It's impressive that Greyhound was able to catch the ads and begin the process of removing them so quickly. Today, the slightest missteps in advertising — no matter how unintentional — can be picked up quite quickly.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?