When a soccer team has its own credit card, direct creative hits the heart
Marco Merlo, CEO, MLS
January 22 2008
Soccer, or as we prefer to call it, football, is the most popular sport in Italy. Using a supporter or fan base to tap into this passion and loyalty for a financial services offer is by no means a new thing. However, I think what has been done differently with the Carta Viva Milan is the additional benefits offered.
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