Wheelhouse Offers Marketing Application Pilot

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Wheelhouse Corp., Burlington, MA, is offering companies a customer relationship management product on a limited basis to test-drive the technology and provide initial ROI results before committing to a particular platform.


The Marketing Application Pilot is one of several Wheelhouse services designed to help large corporations enable revenue-generating CRM initiatives.


Customized to each client's implementation requirements, the pilot lets companies design, stage, manage and test a marketing-led CRM system based on platforms from Wheelhouse partners such as E.piphany, MarketSoft and MicroStrategy.


Clients execute a series of marketing campaigns designed to determine the system's ROI over a defined period. The pilot is designed and implemented over 10 to 14 weeks, followed by a six- to 12-month program that includes executing campaigns that contain testing and relevant analytics.


For more information, visit www.wheelhouse.com or contact Wheelhouse at info@wheelhouse.com or 781/505-3000.


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