What's Your Social Persona?

Share this article:
What's Your Social Persona?
What's Your Social Persona?

Who you are offline is who you are online when it comes to social interactions. Ralf VonSosen, head of marketing and sales solutions at LinkedIn, made that assertion when we spoke at CRMevolution. In other words, he said, if you're a good conversationalist, someone who asks questions and listens and is genuinely interested in others, that behavior will translate to your online social interactions. But if you're “that person”—the one who hogs the conversation, talks without listening or asking questions, or needs to be “on stage”—that's who you are online, as well.

This applies to individuals, as well as to the brands they often represent.

VonSosen said he based his opinion primarily on some users' LinkedIn behaviors—mostly the behaviors of salespeople and marketers. And mostly on their bad behaviors. LinkedIn is meant to be about staying connected, about warm introductions, and about using its marketing tools and groups to make relevant connections. I'm not saying this to be an ad for the brand; it's part of the point VonSosen was making. Some people, he implied, are just there to promote their ware and blasts their messages despite most users' expected and preferred interaction types in that community.

Think about the LinkedIn groups you belong to. How many discussions are actually that, and how many are promotions for other members' white paper or webcast. There's a promotions tab for that.

It's incumbent upon marketers (and salespeople) representing a brand to represent it—and themselves—well. To be more social and less promotional. To listen and respond, instead of just talk, talk, talk. (Full disclosure: With the exception of conference coverage, many of my own social posts are links to our content; but I'm taking my own advice and doing more to be interactive.)

So, what's your brand's social persona? How about your own? If they're not who you really want them to be, now's the time “rebrand.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...