What's the buzz (word)?

Hilton’s BizWords iOS app helps business travelers decipher workplace business speak.

The app is for both the iPad and iPhone and available for free download from the iTunes store.

The app plays off the concept of Buzzword Bingo.

The app is part of Hilton’s larger “We Speak Success” campaign.

“We Speak Success” launched by giving the hotel chain’s 70,000+ Facebook fans the chance to send buzzword–speak e–cards to their friends.

E–cards example.

The campaign also included print.

There is no ‘I‘ in team ...

But there is one in “COCKTAIL.”

Banners appeared on mobile financial sites, like the one for Bloomberg Business Week.

What the heck is “CAB?” (That’s “cozy adjustable bed” for the uninitiated.)

Users can compete to become the “CEO” of the app.

The top 25 users appear on a leader board that allows them to exhibit their virtual business cards for other players to see.

Hilton also promoted “We Speak Success” via in–flight video.

The interactive BizWords iOs app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

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