What's in our mailbox this month
Bright Idea
An exclusive discount offer for The New York Times readers and the enticing “magalog” format will have consumers drooling over fall fashions in this
64-page Boden insert.
Passing Grade
The invigorating design of this
buybuyBABY insert on quality stock has easy appeal. A long list of brands are simple to peruse and readers are sure to spot the flip-side coupon.Right Track
Rich information on one side, simple art on the other,
Black Rock 's sturdy piece beckons consideration. This gold bar was inserted in
The Wall Street Journal and
The New York Times.
Trashbin 
Printed on flimsy paper, which allows the ink to show through, this Dell insert doesn't live up to the brand's stature. It is more “dull” than Dell, and would benefit from a dazzling image.