What's in our mailbox this month

Share this article:

What's in our mailbox this month

Bright Idea

Bloomingdale's hot fall 2010 catalog is 172 pages of trendy looks, polybagged with Bloomie's Insider savings certificate. Sold.









Right Track

Bike Nashbar's catalog, with its scrappy vintage cover photo and insistent yellow and red call-outs, was impossible to ignore.










Passing Grade

L.L. Bean's strength is wardrobe classics. The $29.50 cotton/cashmere price and free shipping promo keep Bean in the consideration set.










Trashbin 

Our high-end Ibex merino wool top is beloved, but this cover is a dud: muddy colors and a too-subtle logo make this book a miss.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.