What role does networking play in finding new employment in direct marketing?

Share this article:
Jerry Bernhart
Jerry Bernhart

Most people would agree that the best way to land a new job is to network. Now, there's some new research to back that up. The Bernhart Associates Employment Report has been surveying hiring trends in direct marketing since 2001. This was the first time we asked employers to identify their largest source of new hires.

Among 188 companies that responded, the largest percentage of new hires — 28% — came from referrals, including those from present and past employees and vendors.

Internet job boards were next at 14%, followed by hires with no third-party involvement at 12%, outside recruiters at 9% and company Web sites at 3%.

These numbers offer some valuable insight into how you should be spending your time on your job search. Direct one-to-one networking should be at the core of your job search strategy. Career Crossroads estimates that one of every 11 referrals results in a hire. Clearly, you want to focus more of your time and energy here — you should spend twice as much time networking as you spend on the job boards.

For each hour spent responding to postings, spend two reaching out to friends, clients, colleagues, associates and even those you don't know. That includes online communities.

Third-party recruiters and company Web sites can help increase your odds of landing a new position, but, if our survey results are any indication, your chances are considerably less. Four times as many companies said they find most of their employees through referrals and job boards than these sources.

Conducting a job search is a full-time job itself, and you should begin by putting together a strategy that incorporates all of the five major sources of hire that direct marketers have told us they use to locate, evaluate and hire needed talent: referrals, Internet job boards, direct hires, company Web sites and recruiters.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle ...

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.