What Makes an Entrepreneur?

Share this article:
I just had to comment on Denny Hatch's letter to the editor ("Junk Mail Shibboleth," May 17), which -- let's face it -- summed up the vast gulf between those who create businesses and those who are totally dependent on others for their salaries.


I have every admiration for the real entrepreneurs in this business. The founder of DM News is a great example, and I could list several hundred others in your market whom I have been fortunate enough to meet. Most of these successful businesses started with an idea, scant financial investment and an entrepreneur who built the business with few of the "luxuries" (like that regular pay check, benefits, expenses, etc.) that employees the world over take for granted.


These entrepreneurs are resourceful, hard working and committed. They seized every opportunity to glean ideas, identify prospects and create a medium that delivered value. And, today, even though they lead very much larger businesses, they remain alert to the opportunities that employees simply do not or cannot recognize.


In the United Kingdom, the phrase, "Where there's muck, there's brass," is an apt one for Bob Portner's junk mail dumpster. If he were building his own agency business, he'd have recognized that immediately. But there again, if all the Portners of this world were fashioned from the same rare material as the entrepreneurs, then it would be a much more competitive marketplace -- and good employees would be even harder to find.


Jane Revell-Higgins


Founder


European Catalogue & Mail Order Days and Catalogue & Mail Order Business Journal


Devon, England


jane@catalog-biz.com
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.