What Did You Learn From Your First Job? [Video]

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Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.


 

Featuring:

Kathy Button Bell
VP, CMO, Emerson Electric

Susan Cohig
SVP of Integrated Marketing, National Hockey League

Mary Novak-Beatty
VP of Marketing and Call Center Sales, Mayflower Tours

Ann Sung Ruckstuhl
SVP and CMO, LiveOps

My first job was in the travel industry and it was actually a full direct marketing company. We were direct to the consumer [as well as] to the direct buyer. We had different channels, and today I'm kind of in the same thing—a B2B and a B2C environment, though a lot of those fundamentals are still playing a big role.”—Mary Novak-Beatty

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