What are the advantages of working for a smaller company?

Share this article:
Jenny Taschner
Jenny Taschner

When a potential recruit asks if there is a “lack of opportunity” with a smaller business, I highlight some of the advantages. Smaller mar­keting businesses often promote entrepreneurship, vision and inno­vation at an individual level. In this type of culture, employees are encouraged to leverage their unique skills and take initiative to further develop an area of the business, and ultimately forge their own destiny within the company. Since many smaller companies experience and pursue high rates of growth, employees have the ability to create and fill new positions as they develop.

Similarly, exceptional employees at smaller companies are encouraged to experiment and take more risks. Many large companies offer stability, but they don't necessarily offer their best employees the opportunity to truly use their creativity or lead an important project. Essentially, we don't believe that a title or bureaucracy should restrain employees and their interests. Also, smaller com­panies often work in smaller teams, which can make it easier for high achieving employees to shine.

Lastly, simpler hierarchies lead to fewer office politics and stronger bonds between employees at all levels. In an environment where there are fewer “rungs” to climb, employees can interface frequently with the company's decision-makers, owners and other stakeholders to work collaboratively and gain valuable experience. Perhaps more than anything else, in our culture and business, getting results carries more weight than politics, face time or tenure.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.